Privacy Policy, Cookies and Your Data Rights - Sima Clinic

The Sima privacy policy, the data we collect, the cookies we set, the rights you hold

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This page explains what information Sima Clinic collects from visitors to yoursima.com, how it is used and protected, which cookies and third-party tools are in place, where data is transferred, how long it is kept and how to exercise your rights over it.

This privacy policy explains how Sima Clinic (referred to as “we”, “us” and “our”), the operator of yoursima.com, collects, uses and protects information about visitors to this website and the people who contact us through it. We are committed to protecting your privacy and to complying with the data protection laws that apply to us, including the EU and UK General Data Protection Regulation (GDPR) where it applies.

Data controller

For data subject requests, use the contact above or our contact page.

Information we collect

When you visit our website or submit a form, we may collect the following information.

How we use your information

Cookies and tracking technologies

Our website uses cookies and similar technologies to recognise visitors, remember preferences, measure traffic and support advertising. The cookies set on or through our website include the following.

Cookie Set by Purpose Duration
_ga, _ga_* Google Analytics 4 Distinguishes visitors, measures sessions Up to 2 years
_fbp Meta Pixel Distinguishes visitors for advertising attribution 3 months
_fbc Meta Pixel Attributes the last click on a Meta advert (set when you arrive through a link containing fbclid) 2 years
_onyx_visitor_id Our website (first party) A persistent visitor identifier used to de-duplicate browser pixel events against server-side Meta events, sent to Meta in hashed form 2 years

You can clear or block these cookies through your browser settings. Disabling them may affect the functionality of the website and our ability to measure performance.

Third-party services we use

Google Analytics 4 (GA4) Provided by Google LLC (United States). GA4 receives your IP address, browser and device identifiers (including the client_id stored in the _ga cookie), the pages you view, the referring page and an approximate estimate of your location derived from your IP address. Google truncates the IP address before storing it. Reports are aggregated, but the underlying data sent to Google identifies your device. Learn more in the Google Privacy Policy. You can stop the tracking by installing the Google Analytics opt-out browser add-on.

Meta Pixel and Meta Conversions API Provided by Meta Platforms Inc. (United States). We use two complementary tools.

  1. Meta Pixel A JavaScript snippet loaded on every page of our website. On every page view it sends to Meta the page URL, the referring page, your IP address, your browser’s user-agent string and the _fbp / _fbc cookies described above. The pixel runs on every page view.
  2. Meta Conversions API (server-side) We use it to send a server-side event to Meta in two cases.
    • When you submit a form (contact, consultation or newsletter). Submitting any of our forms requires you to tick the privacy policy consent box first; without it the form is not sent. When the event fires, we send to Meta hashed identifiers (SHA-256, a one-way hash) of your email address, telephone number, first name, surname and country, together with your IP address, user-agent, the _fbp / _fbc cookies (where present) and a hashed first-party visitor identifier. Meta uses this data to match the event to a Meta account and to de-duplicate it against the browser pixel.
    • When you click a contact link on our website (telephone, WhatsApp or email). We send to Meta your IP address, user-agent, the _fbp / _fbc cookies (where present) and a hashed visitor identifier. Because a link click collects no contact details, no personal identifiers are included in this event.

We never send the free-text message from the contact form to Meta. Event labels are limited to generic position codes (for example consultation, subscription, footer_phone) and never contain procedure names, medical conditions or any other sensitive description.

Both tools are used to measure advertising performance, understand the actions taken on our website and show more relevant adverts on Meta platforms (Facebook, Instagram, WhatsApp). Learn more in the Meta Privacy Policy. You can manage how Meta uses your data through Facebook ad preferences and review your activity off Meta through Off-Facebook Activity.

International data transfers

Google LLC and Meta Platforms Inc. are both located in the United States. When you visit our website, personal data (including your IP address, browser identifiers, cookies and, where applicable, the hashed identifiers described above) is transferred to the United States.

Where the GDPR applies, these transfers rely on the EU-US Data Privacy Framework (Google LLC and Meta Platforms Inc. are both self-certified participants) and, where applicable, on the Standard Contractual Clauses (SCCs) issued by the European Commission as additional safeguards. You can verify the recipients’ certifications at www.dataprivacyframework.gov.

Legal basis for processing (GDPR)

Where the GDPR applies, we process your personal data on the following legal bases.

If you are a visitor from the European Economic Area or the United Kingdom and would prefer that the analytics and advertising cookies above are not set, please use the opt-out links in the third-party services section or your browser’s cookie settings before continuing to browse. We will continue to honour any direct request to delete previously collected data.

Health and sensitive information

We work in medical and aesthetic care, which means the messages you send us through our website may contain information about your health. We treat any information of this kind as a “special category” of personal data under Article 9 of the GDPR and process it only on the basis of your explicit consent, given when you tick the consent box before submitting the form. The following applies when you provide such information.

If you would rather not share health information, please limit your message to general contact details and we will follow up with you by telephone or email.

Sharing your information

We do not sell your personal information. We may share data with the following parties.

Data retention

Your rights

Under applicable law, and under the GDPR where it applies, you have the following rights.

To exercise these rights, contact us using the contact details listed in the data controller section above.

Children’s privacy

Our services are intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal data, please contact us so that we can remove it.

Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction. However, no method of transmitting data over the internet is 100% secure.

Updates to this privacy policy

We may update this privacy policy from time to time. The date below reflects the most recent revision. Material changes will be highlighted on this page. We encourage you to review this page regularly.

Contact

If you have questions about this privacy policy or your personal data, please contact us through our contact page or the contact details listed in the data controller section above.

Last updated 26 May 2026.

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